Growth ranking
Fastest-growing tracked bakeries, donuts & desserts
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lola's Cupcakes and The Urban Chocolatier sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
L
Lola's Cupcakes
|
- | +17.9% |
| 2 |
T
The Urban Chocolatier
|
▲3 | +16.9% |
| 3 |
C
Coughlan's Bakery
|
- | +16.0% |
| 4 |
C
Cake Box
|
- | +15.4% |
| 5 | N Nirala | ▲1 | +12.5% |
| 6 |
P
Paris Baguette
|
▲4 | +11.5% |
| 7 |
H
Heavenly Desserts
|
▲4 | +10.8% |
| 8 |
P
Paul
|
▲1 | +10.3% |
| 9 |
L
Ladurée
|
▲2 | +8.9% |
| 10 | W Wafflemeister | - | +6.3% |
| 11 | F Fabrique | ▲3 | +4.4% |
| 12 |
M
Millie's Cookies
|
▲2 | +3.4% |
| 13 |
G
Greggs
|
- | +1.9% |
| 14 | B Bonne Bouche | ▲1 | +0.6% |
| 15 |
B
Ben's Cookies
|
▲3 | +0.5% |
- Greggs
- GAIL's
- Cake Box
- Lola's Cupcakes
- Paul
- Krispy Kreme
- Nirala
- Other tracked chains
Store footprint
Store map
1,226 tracked store locations in London. The 7 largest tracked chains are highlighted.
- Greggs (230)
- GAIL's (105)
- Cake Box (63)
- Lola's Cupcakes (9)
- Paul (33)
- Krispy Kreme (34)
- Nirala (3)
- Other tracked chains
Top tracked chains by store count
-
1
G
-
2
G
GAIL's 105
-
3
C
-
4
K
Krispy Kreme 34
-
5
P
-
6
O
Ole & Steen 20
-
7
B
Buns from Home 17
-
8
K
Kaspa's 16
-
9
B
Blackbird Bakery 10
-
10
B
-
11
C
- 12 A Ambala Foods 9
-
13
L
-
14
T
-
15
H
-
16
A
Auntie Anne's 7
-
17
B
Boulangerie Jade 6
-
18
S
Simmons Bakers 6
-
19
T
Treats 6
-
20
M
Mr. Pretzels 6
- 21 V Village Bakers 5
- 22 T The Bakery 5
-
23
T
The Hummingbird Bakery 5
- 24 C Cakes & Bakes 5
-
25
L
-
26
P
-
27
B
Brick Lane Bagel Co. 4
-
28
A
Aux Merveilleux de Fred 4
-
29
C
Cake Inn 4
-
30
B
Bread Ahead 4
-
31
H
Haute Dolci 4
-
32
S
Santa Nata 4
-
33
H
Humble Crumble 4
- 34 N Nirala 3
- 35 B Bonne Bouche 3
- 36 W Wafflemeister 3
-
37
L
Little Dessert Shop 3
-
38
M
- 39 L Le Delice 3
- 40 S Swanley Bakery 3
-
41
C
- 42 F Fabrique 3
-
43
D
Donutelier 3
-
44
P
Patisserie Valerie 3
- 45 L La Brioche 3
- 46 T Ta'Mini Lebanese Bakery 2
- 47 R Rajmahal Sweets 2
- 48 T The Dusty Knuckle 2
- 49 S Sourdough Sophia 2
- 50 T The Cinnamon Tree Bakery 2
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