GAIL's UK: 168 Stores, Sales Trends & Growth 2026

GAIL's

Iceflower tracks 168 GAIL's stores across 7 of the UK's 12 regions and nations. It ranks #2 of 2,131 tracked UK bakeries, donuts & desserts by card spend. Its share of tracked category spend moved -3.6% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

168

Regions

GAIL's against its category

The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GAIL's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	G Greggs	-1.3%
2	G GAIL's	-3.6%
3	C Cake Box	+17.4%
4	K Krispy Kreme	-17.0%
5	M MOR Bakery & Kitchen	-8.2%
6	K Kaspa's	-1.8%
7	B Bayne's	-1.3%
8	C Cooplands	-
9	H Heavenly Desserts	-4.6%
10	S Simmons Bakers	-10.9%

Share of tracked category spend, indexed

Store footprint

Store map

168 tracked GAIL's locations across 7 of the UK's 12 regions and nations.

Tracked stores by region

London 110
South East 31
East of England 14
North West 6
South West 4
West Midlands 2
East Midlands 1

Customer overlap

Who shops at GAIL's

Tracked chains GAIL's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.