Growth
Little Dessert Shop against its category
The biggest tracked UK casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Dessert Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Krispy Kreme
|
-16.9% |
| 2 | K Kaspa's | -5.1% |
| 3 |
H
Heavenly Desserts
|
+4.4% |
| 4 |
C
Creams
|
+9.5% |
| 5 |
D
Dunkin'
|
-14.4% |
| 6 | T Treatz | - |
| 7 | L Little Dessert Shop | - |
| 8 | H Humble Crumble | - |
| 9 | T The Ivy Liverpool Brasserie | - |
| 10 |
V
Venchi
|
-17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Little Dessert Shop locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 6
- London 3
- North West 3
- East Midlands 2
- South West 2
- Wales 1
Customer overlap
Who shops at Little Dessert Shop
Tracked chains Little Dessert Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Merry Hill
100
N
National Express West Midlands Travel
34
T
Tesco Café
32
S
Selfridges
16
Selfridges
16
More trends