Growth
Little Dessert Shop against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Dessert Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 30 |
L
Little Dessert Shop
|
+7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Little Dessert Shop locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 11
- North West 5
- East Midlands 4
- London 4
- South West 3
- South East 2
- Wales 2
Customer overlap
Who shops at Little Dessert Shop
Tracked chains Little Dessert Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Merry Hill
100
W
Worldwide Foods
36
T
Tesco Café
31
S
Selfridges
15
Selfridges
15
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