Growth
Heavenly Desserts against its category
The biggest tracked UK casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heavenly Desserts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Krispy Kreme
|
-16.9% |
| 2 | K Kaspa's | -5.1% |
| 3 |
H
Heavenly Desserts
|
+4.4% |
| 4 |
C
Creams
|
+9.5% |
| 5 |
D
Dunkin'
|
-14.4% |
| 6 | T Treatz | - |
| 7 | L Little Dessert Shop | - |
| 8 | H Humble Crumble | - |
| 9 | T The Ivy Liverpool Brasserie | - |
| 10 |
V
Venchi
|
-17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Heavenly Desserts locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- London 8
- Yorkshire and The Humber 7
- East Midlands 6
- South East 6
- West Midlands 5
- North West 4
- Scotland 4
- East of England 3
- South West 1
- Wales 1
Customer overlap
Who shops at Heavenly Desserts
Tracked chains Heavenly Desserts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Selfridges
20
Selfridges
20
More trends