Trends · data through September 2026

Bakeries, Donuts & Desserts in Southampton

Iceflower tracks 58 stores from 32 bakeries, donuts & desserts in Southampton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
32
Tracked stores
58
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cake Box and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cake Box logo Cake Box - +5.7%
2 G Greggs logo Greggs - +2.3%
  • Greggs
  • The Blackfield Baker
  • Cake Box
  • Matt's Bakery
  • Krispy Kreme
  • Heavenly Desserts
  • E Bakehouse
  • Other tracked chains

Store footprint

Store map

58 tracked store locations in Southampton. The 7 largest tracked chains are highlighted.

  • Greggs (22)
  • The Blackfield Baker (1)
  • Cake Box (3)
  • Matt's Bakery (2)
  • Krispy Kreme (1)
  • Heavenly Desserts (1)
  • E Bakehouse (1)
  • Other tracked chains

Top tracked chains by store count

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