Trends · data through September 2026

Bakeries, Donuts & Desserts in Slough and Heathrow

Iceflower tracks 165 stores from 61 bakeries, donuts & desserts in Slough and Heathrow. Cake Box grew fastest over the last year, ahead of Greggs and Krispy Kreme.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
61
Tracked stores
165
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cake Box and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cake Box logo Cake Box - +3.9%
2 G Greggs logo Greggs - -3.4%
3 K Krispy Kreme logo Krispy Kreme - -5.7%
4 O Ole & Steen logo Ole & Steen - -10.8%
5 G GAIL's logo GAIL's - -13.2%
6 A Ambala Foods - -26.7%
  • Greggs
  • GAIL's
  • Cake Box
  • Treatz
  • The Jolly Baker
  • Ambala Foods
  • Cake House Bakery
  • Other tracked chains

Store footprint

Store map

165 tracked store locations in Slough and Heathrow. The 7 largest tracked chains are highlighted.

  • Greggs (51)
  • GAIL's (13)
  • Cake Box (19)
  • Treatz (1)
  • The Jolly Baker (5)
  • Ambala Foods (4)
  • Cake House Bakery (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 51
  • 2 C Cake Box logo Cake Box 19
  • 3 G GAIL's logo GAIL's 13
  • 4 T The Jolly Baker 5
  • 5 K Krispy Kreme logo Krispy Kreme 5
  • 6 A Ambala Foods 4
  • 7 C Cake House Bakery 3
  • 8 O Ole & Steen logo Ole & Steen 3
  • 9 C Cavan Bakery logo Cavan Bakery 2
  • 10 T The Village Bakery 2
  • 11 T The Cavan Bakery logo The Cavan Bakery 2
  • 12 A Auntie Anne's logo Auntie Anne's 2
  • 13 C Cake Shop logo Cake Shop 2
  • 14 B Bill the Baker 2
  • 15 O Olivier's Bakery logo Olivier's Bakery 2
  • 16 P Paul logo Paul 2
  • 17 H Heavenly Desserts logo Heavenly Desserts 2
  • 18 T Treatz logo Treatz 1
  • 19 W Wentworth Patisserie 1
  • 20 C Cake House Bakery Southall 1
  • 21 T The Bakery 1
  • 22 S Supreme Bakers 1
  • 23 M Manor Patisserie 1
  • 24 Y Your Bakery 1
  • 25 B Bon Vivan 1
  • 26 G Golden Crust Bakery 1
  • 27 S Sri's Cakes 1
  • 28 V Vanilla Cakes 1
  • 29 S Sugar Rush 1
  • 30 P Paul's Bakery 1
  • 31 T The Ginger Bread Man Bakery 1
  • 32 N Nathan's Bakery 1
  • 33 M Minoffles Slough 1
  • 34 J JAMZ Cafe and Bakery 1
  • 35 W Wildflour Bakeries 1
  • 36 A Amore Dessert Cafe 1
  • 37 B Burrage Bakery 1
  • 38 S Stopps Bakers & Sandwich Bar 1
  • 39 C Cakes & Treats 1
  • 40 J Jacobs Cake World 1
  • 41 M Mediterranean Food Centre 1
  • 42 V Vanilla Patisserie 1
  • 43 C Ceylon Bake House 1
  • 44 P Poonam Sweet Centre 1
  • 45 C Cake Glory logo Cake Glory 1
  • 46 C Cocotte logo Cocotte 1
  • 47 G Garlands Patisserie 1
  • 48 L Little Dessert Shop logo Little Dessert Shop 1
  • 49 R Royal Sweets 1
  • 50 R Richmond Hill Bakery 1

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