Growth
The Village Bakery against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Village Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 72 | T The Village Bakery | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Village Bakery locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- North West 4
- South East 3
- East Midlands 1
- London 1
- North East 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at The Village Bakery
Tracked chains The Village Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends