Trends · data through September 2026

Insurance trends in the United Kingdom

Iceflower tracks 68 stores from 60 insurance chains in the United Kingdom.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
60
Tracked stores
68
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Baxters - +17.9%
  • Insurance agencies
  • Auto & Home Insurance
  • Life Insurance & Final Expense
  • Business Insurance
  • Other categories

Store footprint

Store map

68 tracked store locations in the United Kingdom, colored by category.

  • Insurance agencies (51)
  • Auto & Home Insurance (8)
  • Life Insurance & Final Expense (7)
  • Business Insurance (2)
  • Other categories

Top tracked chains by store count

  • 1 B Baxters 3
  • 2 N NFU Mutual logo NFU Mutual 3
  • 3 G Gallagher Insurance, Risk Management & Consulting logo Gallagher Insurance, Risk Management & Consulting 2
  • 4 N Norwich Union 2
  • 5 S Swinton Insurance logo Swinton Insurance 2
  • 6 M Marshmallow logo Marshmallow 2
  • 7 N NHBC logo NHBC 1
  • 8 A Admiral Insurance 1
  • 9 B Bollington Group 1
  • 10 N Northcott Beaton 1
  • 11 S Sunshine Health 1
  • 12 M MNK Re Limited 1
  • 13 L Legal and General Group 1
  • 14 F Find Insurance NI 1
  • 15 A Ambant 1
  • 16 ? - 1
  • 17 C Chubb logo Chubb 1
  • 18 B Barton Lyle 1
  • 19 Q Quilter logo Quilter 1
  • 20 W Woodland Insurance Services 1
  • 21 W Warrantywise logo Warrantywise 1
  • 22 T Taxi World Insurance 1
  • 23 H HomeLet logo HomeLet 1
  • 24 S Swiss Re 1
  • 25 B Bobatoo 1
  • 26 N NFU Mutual Llandudno logo NFU Mutual Llandudno 1
  • 27 C CFC Underwriting Ltd. 1
  • 28 S Staysure logo Staysure 1
  • 29 H Hipkiss & Co 1
  • 30 C Convex Group 1
  • 31 C Call Assist 1
  • 32 A Ageas Insurance logo Ageas Insurance 1
  • 33 D Direct Line Group 1
  • 34 F First Ram 1
  • 35 C Cramlington Insurance Services 1
  • 36 L Lansdowne Woodward 1
  • 37 A Abbeyautoline 1
  • 38 H Hughes Insurance Northern Ireland logo Hughes Insurance Northern Ireland 1
  • 39 B Bale Insurance Brokers 1
  • 40 A Apex Insurance Brokers 1
  • 41 L LDT Insurance 1
  • 42 C Crossroads Insurance Services 1
  • 43 N NFU Mutual Bromsgrove logo NFU Mutual Bromsgrove 1
  • 44 A AXA Insurance Newtownabbey 1
  • 45 D Domestic & General logo Domestic & General 1
  • 46 K Korean Re 1
  • 47 W Walton Vale 1
  • 48 A Ageas logo Ageas 1
  • 49 W Whitby Insurance Services 1
  • 50 O One Tree Travel 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in insurance? See consumer transaction data for insurance →