Growth
Reeve the Baker against its category
The biggest tracked UK bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Reeve the Baker's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 | G GAIL's | +10.1% |
| 3 |
C
Cake Box
|
+12.5% |
| 4 | M MOR Bakery & Kitchen | - |
| 5 | S Simmons Bakers | -2.7% |
| 6 | B Bayne's | -1.5% |
| 7 | B Birds Bakery | -4.2% |
| 8 | T The Cornish Bakery | +9.7% |
| 9 | N Nafees Bakers & Sweets | +14.8% |
| 10 | P Poundbakery | -9.6% |
| 41 | R Reeve the Baker | - |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Reeve the Baker locations across 2 of the UK's 12 regions and nations.
Tracked stores by region
- South West 8
- South East 3
Customer overlap
Who shops at Reeve the Baker
Tracked chains Reeve the Baker customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Waitrose Cookery School Salisbury
100
T
Tidal Vape
78
H
Haskins Garden Centre
46
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