Trends · data through September 2026

Chicken & Wings Fast Food in the United Kingdom

Iceflower tracks 2,783 stores from 324 chicken & wings fast food chains in the United Kingdom. Popeyes Louisiana Chicken grew fastest over the last year, ahead of Roosters Piri Piri and Morley's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
324
Tracked stores
2,783
Consumer panel
130M+

Growth ranking

Fastest-growing tracked chicken & wings fast food chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Popeyes Louisiana Chicken and Roosters Piri Piri sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Popeyes Louisiana Chicken logo Popeyes Louisiana Chicken ▲1 +18.4%
2 R Roosters Piri Piri logo Roosters Piri Piri - +16.4%
3 M Morley's logo Morley's ▲1 +14.6%
4 U UK Fried Chicken ▲2 +12.6%
5 T Thunderbird logo Thunderbird ▲2 +12.0%
6 C Chicken Inn - +11.4%
7 S Slim Chickens logo Slim Chickens ▲1 +11.3%
8 R Roosters Spot ▲2 +9.7%
9 K KFC logo KFC - +9.6%
10 C Chicken Palace - +8.7%
11 D Dallas Chicken logo Dallas Chicken - +7.0%
12 P Peckish - +1.3%
13 F Favorite Chicken logo Favorite Chicken ▲1 +0.9%
14 C Chicken Shop logo Chicken Shop - -1.1%
15 S Southern Fried Chicken logo Southern Fried Chicken ▲1 -2.3%
  • KFC
  • Pepe's
  • Wingstop
  • Slim Chickens
  • Popeyes Louisiana Chicken
  • Morley's
  • Dixy Chicken
  • Other tracked chains

Store footprint

Store map

2,783 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • KFC (926)
  • Pepe's (223)
  • Wingstop (45)
  • Slim Chickens (61)
  • Popeyes Louisiana Chicken (64)
  • Morley's (88)
  • Dixy Chicken (93)
  • Other tracked chains

Top tracked chains by store count

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