Growth
Birds Bakery against its category
The biggest tracked UK bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Birds Bakery's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 | G GAIL's | +10.1% |
| 3 |
C
Cake Box
|
+12.5% |
| 4 | M MOR Bakery & Kitchen | - |
| 5 | S Simmons Bakers | -2.7% |
| 6 | B Bayne's | -1.5% |
| 7 | B Birds Bakery | -4.2% |
| 8 | T The Cornish Bakery | +9.7% |
| 9 | N Nafees Bakers & Sweets | +14.8% |
| 10 | P Poundbakery | -9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
62 tracked Birds Bakery locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 56
- West Midlands 5
- North West 1
Customer overlap
Who shops at Birds Bakery
Tracked chains Birds Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Co-op
100
D
Derbion
73
A
Albatross Cars
66
T
Theatre Royal & Royal Concert Hall
58
D
Derby County Football Club
49
J
John Lewis & Partners
20
S
Showcase Cinema de Lux Nottingham
11
P
Pak Foods
11
Pak Foods
11
More trends