Trends · data through September 2026

Sandwich & Sub Shops in the United Kingdom

Iceflower tracks 3,317 stores from 913 sandwich & sub shops in the United Kingdom. Golden Eagle grew fastest over the last year, ahead of Sandwich and The Lunchbox.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
913
Tracked stores
3,317
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sandwich & sub shops

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Golden Eagle and Sandwich sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Golden Eagle ▲1 +19.9%
2 S Sandwich ▲1 +18.1%
3 T The Lunchbox ▲2 +17.8%
4 T The Deli - +8.3%
5 D Deli Chez - +8.0%
6 F Fillings ▼1 +6.5%
7 T The Sandwich Shop ▲1 +5.2%
8 C Chandos Deli logo Chandos Deli ▲1 +4.6%
9 T Tommy Tuckers ▲1 +4.5%
10 C Crumbs ▲2 +2.4%
11 U Upper Crust ▲1 +1.5%
12 S Subway logo Subway - -0.5%
13 E Eat 17 logo Eat 17 - -1.2%
14 P Pantry ▼1 -2.0%
15 O On A Roll ▼1 -2.5%
  • Subway
  • Upper Crust
  • Loaf
  • Continental Spices
  • Eat 17
  • Bagel Factory
  • Deliveroo for Work
  • Other tracked chains

Store footprint

Store map

3,317 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Subway (2,163)
  • Upper Crust (48)
  • Loaf (4)
  • Continental Spices (1)
  • Eat 17 (3)
  • Bagel Factory (18)
  • Deliveroo for Work (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Subway logo Subway 2,163
  • 2 U Upper Crust 48
  • 3 B Bagel Factory logo Bagel Factory 18
  • 4 T The Deli 16
  • 5 T The Lunch Box 14
  • 6 F Fatso's 10
  • 7 T The Sandwich Shop 9
  • 8 C Crumbs 8
  • 9 B Big Bite 6
  • 10 T The Black Pig 5
  • 11 O On A Roll 5
  • 12 S Sandwich Express 5
  • 13 B Birley Sandwiches 5
  • 14 P Prezzemolo & Vitale logo Prezzemolo & Vitale 5
  • 15 C Chandos Deli logo Chandos Deli 4
  • 16 W Wrights Pies logo Wrights Pies 4
  • 17 N New York Deli 4
  • 18 D Deli Chez 4
  • 19 S Sandwich Sandwich logo Sandwich Sandwich 4
  • 20 G Golden Eagle 4
  • 21 L Loaf 4
  • 22 T The Food Shop 3
  • 23 S Sandwich 3
  • 24 T The Lunchbox 3
  • 25 P Pantry 3
  • 26 A Appleby's 3
  • 27 L Love Food 3
  • 28 T The Station Cafe 3
  • 29 M Mustard 3
  • 30 E Eat 17 logo Eat 17 3
  • 31 F Fillings 3
  • 32 P Prego 3
  • 33 T Tommy Tuckers 3
  • 34 T The Yellow Deli 2
  • 35 W West Gourmet Sandwich Bar 2
  • 36 T The Good Food Shop 2
  • 37 F Fresco deli 2
  • 38 W Whiteheads 2
  • 39 S Southville Deli logo Southville Deli 2
  • 40 B Baguette N Go 2
  • 41 H Home Foods 2
  • 42 H Homegrown logo Homegrown 2
  • 43 U Ultracomida 2
  • 44 E Euro Plus 2
  • 45 B Bagel Bite 2
  • 46 P Picasso's 2
  • 47 L Loafers 2
  • 48 P Punjabi Junction 2
  • 49 L Larder 2
  • 50 T The Woollen Pig 2

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