Growth
Krispy Kreme against its category
The biggest tracked UK casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Kreme's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Krispy Kreme
|
-16.9% |
| 2 | K Kaspa's | -5.1% |
| 3 |
H
Heavenly Desserts
|
+4.4% |
| 4 |
C
Creams
|
+9.5% |
| 5 |
D
Dunkin'
|
-14.4% |
| 6 | T Treatz | - |
| 7 | L Little Dessert Shop | - |
| 8 | H Humble Crumble | - |
| 9 | T The Ivy Liverpool Brasserie | - |
| 10 |
V
Venchi
|
-17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
124 tracked Krispy Kreme locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 34
- South East 18
- North West 15
- Scotland 12
- East of England 11
- South West 11
- Yorkshire and The Humber 9
- West Midlands 6
- East Midlands 3
- Wales 3
- North East 2
Customer overlap
Who shops at Krispy Kreme
Tracked chains Krispy Kreme customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Devialet Selfridges London
51
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