Trends · data through September 2026

Bakeries, Donuts & Desserts in Tennessee

Iceflower tracks 589 stores from 418 bakeries, donuts & desserts in Tennessee. Insomnia Cookies grew fastest over the last year, ahead of Nothing Bundt Cakes and U.S. Donuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
418
Tracked stores
589
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Insomnia Cookies and Nothing Bundt Cakes sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Insomnia Cookies logo Insomnia Cookies ▲2 +15.3%
2 N Nothing Bundt Cakes logo Nothing Bundt Cakes - +14.7%
3 U U.S. Donuts - +12.2%
4 D Donut Palace ▲1 +9.9%
5 S Shipley Do-Nuts logo Shipley Do-Nuts ▲3 +2.8%
6 D Daylight Donuts logo Daylight Donuts ▲3 +0.9%
7 W Wetzel's Pretzels logo Wetzel's Pretzels ▲1 +0.1%
8 A Auntie Anne's logo Auntie Anne's - -2.8%
9 B Buttermilk Sky Pie Shop ▲1 -6.1%
10 K Krispy Kreme logo Krispy Kreme - -6.4%
11 G Great American Cookies logo Great American Cookies - -9.0%
12 B Best Donuts - -10.5%
13 F Flowers Baking Co logo Flowers Baking Co - -10.6%
14 C Cinnabon logo Cinnabon ▼1 -11.8%
15 T The Bread Basket ▼1 -12.2%
  • Krispy Kreme
  • Auntie Anne's
  • Nothing Bundt Cakes
  • Great American Cookies
  • Paris Baguette
  • Five Daughters Bakery
  • Spotlight Bakery
  • Other tracked chains

Store footprint

Store map

589 tracked store locations in Tennessee. The 7 largest tracked chains are highlighted.

  • Krispy Kreme (16)
  • Auntie Anne's (22)
  • Nothing Bundt Cakes (21)
  • Great American Cookies (20)
  • Paris Baguette (2)
  • Five Daughters Bakery (3)
  • Spotlight Bakery (1)
  • Other tracked chains

Top tracked chains by store count

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