Growth
Gigi's Cupcakes against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gigi's Cupcakes's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Gigi's Cupcakes locations across 15 US states.
Tracked stores by state
- Texas 7
- Tennessee 4
- Kentucky 3
- Wisconsin 3
- Alabama 2
- Florida 2
- Georgia 2
- North Carolina 2
- Ohio 2
- Mississippi 1
- North Dakota 1
- Nebraska 1
- New Jersey 1
- Oklahoma 1
- Virginia 1
Customer overlap
Who shops at Gigi's Cupcakes
Tracked chains Gigi's Cupcakes customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hornbacher's
100
Hornbacher's
100
C
Cinemark Alliance Town Center and XD
39
Cinemark Alliance Town Center and XD
39
P
Pub by Novo
35
E
El Mazatlan Mexican Restaurant & Grill
34
El Mazatlan Mexican Restaurant & Grill
34
P
Paul's Fruit Market
29
J
Jr Food Stores
27
X
Xscape Theatres Blankenbaker 16
18
Xscape Theatres Blankenbaker 16
18
More trends