Growth
Gigi's Cupcakes against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gigi's Cupcakes's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 198 | G Gigi's Cupcakes | -7.9% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Gigi's Cupcakes locations across 8 US states.
Customer overlap
Who shops at Gigi's Cupcakes
Tracked chains Gigi's Cupcakes customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Timber Trail Apartments Office
100
S
Stone Martin Builders Corporate Office
98
R
Rusk County Extension Office
88
H
Hornbacher's
87
Hornbacher's
87
C
Corporate Custom Rentals
77
A
Affordable Office Furniture
76
C
Corporate Office Furniture
72
A
Amsterdam Cafe
52
S
Scheels Ace Hardware
47
Scheels Ace Hardware
47
E
El Mazatlan Mexican Restaurant & Grill
45
El Mazatlan Mexican Restaurant & Grill
45
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