Growth
Le Macaron French Pastries against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Le Macaron French Pastries's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 45 | L Le Macaron French Pastries | -9.8% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Le Macaron French Pastries locations across 19 US states.
Tracked stores by state
- Florida 10
- Georgia 3
- California 2
- Pennsylvania 2
- Alabama 1
- Arizona 1
- Delaware 1
- Illinois 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Missouri 1
- North Carolina 1
- Nevada 1
- Ohio 1
- South Carolina 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Le Macaron French Pastries
Tracked chains Le Macaron French Pastries customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mart
54
C
Corporate Office Cleaning
45
M
McCaffrey's Food Market
45
McCaffrey's Food Market
45
M
Midas Germantown
28
Midas Germantown
28
J
Jacksonville BMX
27
K
Key Corporate Services LLC
27
G
GIANT Fuel Stop
24
GIANT Fuel Stop
24
More trends