Growth
Le Macaron French Pastries against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Le Macaron French Pastries's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 73 | L Le Macaron French Pastries | -11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Le Macaron French Pastries locations across 23 US states.
Tracked stores by state
- Florida 16
- California 6
- Georgia 3
- Illinois 3
- Ohio 3
- Indiana 2
- North Carolina 2
- Nevada 2
- Pennsylvania 2
- Tennessee 2
- Texas 2
- Wisconsin 2
- Alabama 1
- Arizona 1
- Delaware 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at Le Macaron French Pastries
Tracked chains Le Macaron French Pastries customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mart
55
M
McCaffrey's Food Market
55
McCaffrey's Food Market
55
A
Altomonte's Italian Market
39
Altomonte's Italian Market
39
G
GIANT Fuel Stop
30
GIANT Fuel Stop
30
V
V Pizza
22
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