Trends · data through September 2026

Bakeries, Donuts & Desserts in Nashville-Davidson--Murfreesboro--Franklin, TN

Iceflower tracks 181 stores from 142 bakeries, donuts & desserts in Nashville-Davidson--Murfreesboro--Franklin, TN. Best Donuts grew fastest over the last year, ahead of Donut Palace and Shipley Do-Nuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
142
Tracked stores
181
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Best Donuts and Donut Palace sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Best Donuts - +0.3%
2 D Donut Palace - -0.4%
3 S Shipley Do-Nuts logo Shipley Do-Nuts - -3.2%
4 N Nothing Bundt Cakes logo Nothing Bundt Cakes ▲2 -4.5%
5 A Auntie Anne's logo Auntie Anne's - -9.2%
6 K Krispy Kreme logo Krispy Kreme - -9.2%
7 G Great American Cookies logo Great American Cookies - -19.7%
8 F Five Daughters Bakery ▼2 -26.1%
  • Auntie Anne's
  • Paris Baguette
  • Nothing Bundt Cakes
  • Krispy Kreme
  • Five Daughters Bakery
  • Donut Country
  • Crieve Hall Bagel Co.
  • Other tracked chains

Store footprint

Store map

181 tracked store locations in Nashville-Davidson--Murfreesboro--Franklin, TN. The 7 largest tracked chains are highlighted.

  • Auntie Anne's (5)
  • Paris Baguette (2)
  • Nothing Bundt Cakes (7)
  • Krispy Kreme (5)
  • Five Daughters Bakery (3)
  • Donut Country (2)
  • Crieve Hall Bagel Co. (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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