Trends · data through July 2026

Retail & consumer trends in Rockford, IL

Iceflower tracks 922 stores from 604 retail and consumer chains in Rockford, IL. Dollar Tree grew fastest over the last year, ahead of United States Postal Service and Shell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
604
Tracked stores
922
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and United States Postal Service sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲2 +16.2%
2 U United States Postal Service logo United States Postal Service ▲3 +13.5%
3 S Shell logo Shell ▲1 +10.8%
4 O Olivo Taco ▲6 +7.6%
5 D Domino's Pizza logo Domino's Pizza ▲2 +6.2%
6 B Blain's Farm & Fleet logo Blain's Farm & Fleet ▲1 +4.5%
7 S Starbucks logo Starbucks - +3.5%
8 G Goodwill logo Goodwill - +3.5%
9 F Fiesta Cancun ▲1 +3.4%
10 D Dunkin' logo Dunkin' - +3.1%
11 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲3 +3.0%
12 C CVS Pharmacy logo CVS Pharmacy ▲5 +3.0%
13 P Panera Bread logo Panera Bread ▲1 +2.0%
14 L Lowe's Home Improvement logo Lowe's Home Improvement ▲1 +2.0%
15 A ALDI logo ALDI ▲1 +1.4%

Store footprint

Store map

922 tracked store locations in Rockford, IL, colored by category group.

Top tracked chains by store count

More trends

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