Trends · data through September 2026

Retail trends in Rockford, IL

Iceflower tracks 352 stores from 261 retail chains in Rockford, IL. Sherwin-Williams grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
261
Tracked stores
352
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sherwin-Williams and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sherwin-Williams logo Sherwin-Williams - +5.2%
2 D Dollar General logo Dollar General ▲1 +3.2%
3 D Dollar Tree logo Dollar Tree - +1.7%
4 W Walmart logo Walmart - -0.0%
5 G Goodwill logo Goodwill - -0.1%
6 B Blain's Farm & Fleet logo Blain's Farm & Fleet - -1.3%
7 F Family Dollar logo Family Dollar - -5.4%
8 L Lowe's Home Improvement logo Lowe's Home Improvement ▼1 -7.9%
9 M Maurices logo Maurices - -8.2%
10 C Claire's logo Claire's - -17.4%
  • Discount Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Specialty Store
  • Flower Shop
  • Home Improvement Center
  • Sporting Goods Store
  • Other categories

Store footprint

Store map

352 tracked store locations in Rockford, IL, colored by category.

  • Discount Store (54)
  • Thrift Stores (24)
  • Vape & Tobacco Shops (22)
  • Specialty Store (21)
  • Flower Shop (15)
  • Home Improvement Center (14)
  • Sporting Goods Store (13)
  • Other categories

Top tracked chains by store count

More trends

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