Trends · data through July 2026

Retail trends in Rockford, IL

Iceflower tracks 149 stores from 107 retail chains in Rockford, IL. Dollar Tree grew fastest over the last year, ahead of Blain's Farm & Fleet and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
107
Tracked stores
149
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Blain's Farm & Fleet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲1 +15.2%
2 B Blain's Farm & Fleet logo Blain's Farm & Fleet - +3.6%
3 G Goodwill logo Goodwill - +2.6%
4 L Lowe's Home Improvement logo Lowe's Home Improvement - +1.1%
5 W Walmart logo Walmart - -2.8%
6 D Dollar General logo Dollar General - -5.4%
7 F Family Dollar logo Family Dollar ▼1 -6.9%
  • Discount Store
  • Clothing Store
  • Smoke Shop
  • Department Store
  • Shoe Store
  • Home Improvement Center
  • Art Craft Hobby Store
  • Other categories

Store footprint

Store map

149 tracked store locations in Rockford, IL, colored by category.

  • Discount Store (25)
  • Clothing Store (19)
  • Smoke Shop (18)
  • Department Store (14)
  • Shoe Store (9)
  • Home Improvement Center (9)
  • Art Craft Hobby Store (8)
  • Other categories

Top tracked chains by store count

More trends

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