Growth
Happy Wok against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Wok's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Happy Wok locations across 16 US states.
Customer overlap
Who shops at Happy Wok
Tracked chains Happy Wok customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Casey's Distributing
100
L
Lindy's Downtown Market
57
P
Port City Spirit
53
S
South Main Street
51
F
Fiesta Veracruz Mexican Restaurant
41
D
Da Catch
39
H
Harrison Avenue 66
38
C
Coastal Electric Cooperative
36
Coastal Electric Cooperative
36
P
Port Fuel Center
35
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