Trends · data through July 2026

Retail trends in Reading, PA

Iceflower tracks 138 stores from 83 retail chains in Reading, PA. Tractor Supply Co. grew fastest over the last year, ahead of Ross Dress for Less and Lowe's Home Improvement.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
83
Tracked stores
138
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tractor Supply Co. logo Tractor Supply Co. - +15.0%
2 R Ross Dress for Less logo Ross Dress for Less - +11.8%
3 L Lowe's Home Improvement logo Lowe's Home Improvement - +10.3%
4 D Dollar General logo Dollar General - +6.8%
5 D Dollar Tree logo Dollar Tree - +4.3%
6 W Walmart logo Walmart - -0.2%
7 T Target logo Target - -9.3%
  • Discount Store
  • Department Store
  • Clothing Store
  • Pet Store
  • Hardware Store
  • Smoke Shop
  • Second Hand Shop
  • Other categories

Store footprint

Store map

138 tracked store locations in Reading, PA, colored by category.

  • Discount Store (35)
  • Department Store (15)
  • Clothing Store (13)
  • Pet Store (11)
  • Hardware Store (11)
  • Smoke Shop (8)
  • Second Hand Shop (7)
  • Other categories

Top tracked chains by store count

More trends

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