Trends · data through September 2026

Bars, Pubs & Breweries in London

Iceflower tracks 3,454 stores from 2,623 bars, pubs & breweries in London. The Nag's Head grew fastest over the last year, ahead of The White Swan and Vagabond Wines.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,623
Tracked stores
3,454
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bars, pubs & breweries

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Nag's Head and The White Swan sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Nag's Head ▲14 +19.5%
2 T The White Swan ▲18 +19.3%
3 V Vagabond Wines logo Vagabond Wines ▲12 +18.8%
4 L London Bridge ▲10 +18.0%
5 T The Ivy ▲7 +17.9%
6 T The Two Brewers ▲13 +16.6%
7 P Prince of Wales ▲7 +16.6%
8 T The Red Lion ▲5 +14.4%
9 T The Orange Tree ▲12 +14.0%
10 T The Woodman ▲6 +12.5%
11 T The Salisbury ▲12 +10.9%
12 T The Half Moon ▲12 +9.3%
13 T The Lamb ▲1 +8.1%
14 W Wetherspoon logo Wetherspoon ▲2 +7.6%
15 T The Bell ▲8 +7.3%
  • Epworth House
  • YO! Waltham Abbey Tesco Kiosk
  • Boyles
  • Simmons Bar
  • Vinted Wines
  • 360 Barking
  • Soho
  • Other tracked chains

Store footprint

Store map

3,454 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Epworth House (1)
  • YO! Waltham Abbey Tesco Kiosk (1)
  • Boyles (1)
  • Simmons Bar (23)
  • Vinted Wines (1)
  • 360 Barking (1)
  • Soho (1)
  • Other tracked chains

Top tracked chains by store count

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