Trends · data through September 2026

Breakfast & Brunch Cafes in London

Iceflower tracks 71 stores from 50 breakfast & brunch cafes in London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
50
Tracked stores
71
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Breakfast Club and The Pantry sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Breakfast Club logo The Breakfast Club - -7.8%
2 T The Pantry - -20.6%
  • The Breakfast Club
  • Sunday
  • The Kensington Creperie
  • Marley's Brasserie and Lounge
  • Metropolitano
  • The Good Egg
  • Giraffe Stop
  • Other tracked chains

Store footprint

Store map

71 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • The Breakfast Club (9)
  • Sunday (2)
  • The Kensington Creperie (1)
  • Marley's Brasserie and Lounge (1)
  • Metropolitano (1)
  • The Good Egg (2)
  • Giraffe Stop (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Breakfast Club logo The Breakfast Club 9
  • 2 T The Pantry 6
  • 3 S Sunrise Cafe 4
  • 4 E Euro Cafe 3
  • 5 T The Good Egg logo The Good Egg 2
  • 6 Y Yolk logo Yolk 2
  • 7 S Sunday 2
  • 8 T The Kensington Creperie 1
  • 9 O Oatis 1
  • 10 P Piptree 1
  • 11 L Lavender Kitchen 1
  • 12 C Cloud7 1
  • 13 S Seasons 1
  • 14 L La Creperie de Hampstead 1
  • 15 T The Pimlico Grid 1
  • 16 S Sarava Creperie & Cafe 1
  • 17 C Crêpeaffaire logo Crêpeaffaire 1
  • 18 F FAST BREAK 1
  • 19 C Croydon Cafe 1
  • 20 O Old Oak Cafe & Restaurant 1
  • 21 M Mighty Bite 1
  • 22 C Caravan Covent Garden 1
  • 23 B Brown & Green @ The Station 1
  • 24 L Le Deli Robuchon Chelsea 1
  • 25 T The Dessert Factory 1
  • 26 W Winchmore Hill Cafe 1
  • 27 C Core Swiss Cottage 1
  • 28 T Two Brothers Cafe 1
  • 29 T The Sunrise Cafe 1
  • 30 M Marley's Brasserie and Lounge 1
  • 31 M Metropolitano 1
  • 32 G Giraffe Stop 1
  • 33 R Roots - Upminster 1
  • 34 B Breakfast in Bed 1
  • 35 B Bread and Breakfast 1
  • 36 V Vintage Cafe 1
  • 37 S Scarlett Green 1
  • 38 M Mabel's Kitchen 1
  • 39 P Pavilion Roastery 1
  • 40 H Hash 1
  • 41 E Elixis 1
  • 42 U Utter Waffle Herne Hill 1
  • 43 T The Front Room 1
  • 44 L Levent Börek UK 1
  • 45 T The Breakfast Bar 1
  • 46 P People's Choice Cafe 1
  • 47 E Eggbreak 1
  • 48 P Poached 1
  • 49 T Today's Cafe 1
  • 50 M Meral's Cafe Bistro 1

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