Trends · data through September 2026

Chicken & Wings Fast Food in London

Iceflower tracks 869 stores from 159 chicken & wings fast food chains in London. Roosters Piri Piri grew fastest over the last year, ahead of Slim Chickens and KFC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 159
Tracked stores: 869
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked chicken & wings fast food chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Roosters Piri Piri and Slim Chickens sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	R Roosters Piri Piri	-	+19.6%
2	S Slim Chickens	▲2	+18.8%
3	K KFC	-	+17.0%
4	T Thunderbird	-	+13.3%
5	S Sam's Chicken	▲1	+12.9%
6	C Chicken Inn	▲1	+12.6%
7	M Morley's	▲1	+12.2%
8	R Roosters Spot	-	+10.9%
9	D Dallas Chicken	-	+6.9%
10	C Chicken Land	▲1	+6.5%
11	C Chicken Shop	▲1	-2.4%
12	P Perfect Chicken	-	-4.7%
13	F Favorite Chicken	-	-12.0%
14	C Coqfighter	▼1	-20.4%
15	S Sides	▼1	-20.9%

KFC
Pepe's
Morley's
Wingstop
Popeyes Louisiana Chicken
Slim Chickens
Chicken Cottage
Other tracked chains

Store footprint

Store map

869 tracked store locations in London. The 7 largest tracked chains are highlighted.

KFC (159)
Pepe's (40)
Morley's (79)
Wingstop (13)
Popeyes Louisiana Chicken (21)
Slim Chickens (14)
Chicken Cottage (35)
Other tracked chains

Top tracked chains by store count

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