Trends · data through September 2026

Bakeries, Donuts & Desserts in High Wycombe and Aylesbury

Iceflower tracks 30 stores from 15 bakeries, donuts & desserts in High Wycombe and Aylesbury.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and GAIL's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +11.7%
2 G GAIL's logo GAIL's - -9.7%
  • Greggs
  • GAIL's
  • Lees
  • Cake Box
  • Treatz
  • Chinnor Bakery and Cafe
  • Auntie Anne's
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in High Wycombe and Aylesbury. The 7 largest tracked chains are highlighted.

  • Greggs (14)
  • GAIL's (3)
  • Lees (1)
  • Cake Box (1)
  • Treatz (1)
  • Chinnor Bakery and Cafe (1)
  • Auntie Anne's (1)
  • Other tracked chains

Top tracked chains by store count

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