Trends · data through September 2026

Pizza Chains in London

Iceflower tracks 225 stores from 8 pizza chains in London. Domino's Pizza grew fastest over the last year, ahead of Farmhouse Pizza and Pizza Hut.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
225
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pizza chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Domino's Pizza logo Domino's Pizza - +13.6%
2 F Farmhouse Pizza - +10.9%
3 P Pizza Hut logo Pizza Hut - -30.2%
4 F Fireaway Pizza logo Fireaway Pizza - -50.1%

Store footprint

Store map

225 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Pizza Hut (57)
  • Domino's Pizza (68)
  • Pizza GoGo (38)
  • Tops Pizza (20)
  • Farmhouse Pizza (9)
  • Papa John's Pizza (15)
  • Fireaway Pizza (17)
  • Other tracked chains

Top tracked chains by store count

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