Growth
D'Leon's Taco Rico against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks D'Leon's Taco Rico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 101 |
D
D'Leon's Taco Rico
|
+6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked D'Leon's Taco Rico locations across 2 US states.
Customer overlap
Who shops at D'Leon's Taco Rico
Tracked chains D'Leon's Taco Rico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Placita Mexican Store
100
N
New Star Liquor
40
N
New STAR Fletcher
28
X
XO Food & Liquor
27
R
Ray's Supermarket
26
B
Behar Bar
26
P
Prime Mart
25
I
Independence Liquor
24
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