Trends · data through September 2026

Grocery & Convenience trends in Iowa City, IA

Iceflower tracks 66 stores from 51 grocery & convenience chains in Iowa City, IA. Hy-Vee grew fastest over the last year, ahead of Fareway and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
51
Tracked stores
66
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hy-Vee and Fareway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hy-Vee logo Hy-Vee - -0.1%
2 F Fareway logo Fareway - -2.1%
3 A ALDI logo ALDI - -8.2%
  • Supermarkets
  • Liquor Store
  • Other grocery stores
  • Upscale & Natural Grocers
  • Discount Grocers
  • Corner Stores & Bodegas
  • Butcher Shop
  • Other categories

Store footprint

Store map

66 tracked store locations in Iowa City, IA, colored by category.

  • Supermarkets (20)
  • Liquor Store (15)
  • Other grocery stores (12)
  • Upscale & Natural Grocers (5)
  • Discount Grocers (4)
  • Corner Stores & Bodegas (4)
  • Butcher Shop (3)
  • Other categories

Top tracked chains by store count

  • 1 H Hy-Vee logo Hy-Vee 8
  • 2 F Fareway logo Fareway 5
  • 3 A ALDI logo ALDI 4
  • 4 N New Pioneer Co-op 2
  • 5 C Costco logo Costco 1
  • 6 T Top Shelf Liquor 1
  • 7 P Parkside Liquor 1
  • 8 C Calyx Creek Lavender & Lodging 1
  • 9 D Dutch Market 1
  • 10 G Global Mart 1
  • 11 M Mayflower Market 1
  • 12 F Fuel Good IC 1
  • 13 D Dukan 1
  • 14 R Ruzicka's Meat & Catering 1
  • 15 T The Secret Cellar logo The Secret Cellar 1
  • 16 L La Morenita Tienda Y Taqueria 1
  • 17 F Four Corners Fuel Stop and Travel Center 1
  • 18 W Washington Spirits & Tobacco 1
  • 19 E Euro Food 1
  • 20 T Taj International Foods 1
  • 21 K Kalona General Store 1
  • 22 T TK Warehouse 1
  • 23 K Kirkwood Liquor and Tobacco 1
  • 24 U Urban Fuel 1
  • 25 A Asian Market Iowa City 1
  • 26 K K brothers 1
  • 27 L Liberty View Wine and Spirits 1
  • 28 W WineStyles 1
  • 29 T Trader Joe's logo Trader Joe's 1
  • 30 B Bread Garden Market 1
  • 31 T The Crown Liquor & Smoke 1
  • 32 L Liquor Downtown 1
  • 33 J Johns Grocery 1
  • 34 N Natural Grocers logo Natural Grocers 1
  • 35 J Johncy's Liquor Store 1
  • 36 H Hawks Liquor & Tobacco 1
  • 37 S Sam's Main Street Market 1
  • 38 B Bootleggin' Barzini's 1
  • 39 I Iowa City Halal Food and Grocery 1
  • 40 B Bud's Custom Meats 1
  • 41 K Keystone Liquor & Wine 1
  • 42 C City Liquor 1
  • 43 S SouthSide Liquor & Tobacco 1
  • 44 H Hometown Spirits 1
  • 45 T The Station II 1
  • 46 S Starlight Market 1
  • 47 T The Green House 1
  • 48 T Thoma's Meat Market 1
  • 49 W World Food Market 1
  • 50 F Freeman Foods 1

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