Growth
JOANN Fabric and Craft Stores against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JOANN Fabric and Craft Stores's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.2% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-22.8% |
| 4 |
S
Spirit Halloween
|
-35.5% |
| 5 |
W
Wild Birds Unlimited
|
-5.0% |
| 6 | H HobbyTown | -6.2% |
| 7 |
W
Warhammer
|
+8.1% |
| 8 |
B
Blick Art Materials
|
-3.4% |
| 9 | H Hobby Chest of Jacksonville | -31.1% |
| 10 |
C
Craft Warehouse
|
+17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
441 tracked JOANN Fabric and Craft Stores locations across 44 US states.
Tracked stores by state
- California 36
- Ohio 33
- Florida 32
- Michigan 31
- Pennsylvania 30
- Texas 24
- Washington 17
- Virginia 16
- Illinois 15
- Indiana 15
- Oregon 15
- Arizona 13
- North Carolina 13
- Utah 13
- Georgia 12
- New York 12
- Maryland 11
- New Jersey 11
- Colorado 10
- Wisconsin 10
- Kentucky 6
- Missouri 6
- South Carolina 6
- Tennessee 6
- Iowa 5
- Idaho 5
- Maine 5
- Alabama 4
- Connecticut 3
- Kansas 3
- Oklahoma 3
- Alaska 2
- Delaware 2
- Massachusetts 2
- Nebraska 2
- New Hampshire 2
- Nevada 2
- West Virginia 2
- Arkansas 1
- Louisiana 1
- Mississippi 1
- Montana 1
- New Mexico 1
- Wyoming 1
Customer overlap
Who shops at JOANN Fabric and Craft Stores
Tracked chains JOANN Fabric and Craft Stores customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
100
L
Lin's Market
69
Lin's Market
69
S
Stewart's Marketplace
55
C
C-A-L Ranch
53
C-A-L Ranch
53
S
Stewart's Market Castle Dale
49
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