Growth
JOANN Fabric and Craft Stores against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JOANN Fabric and Craft Stores's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+16.6% |
| 2 |
M
Michaels
|
+3.9% |
| 3 |
B
Blick Art Materials
|
+11.4% |
| 4 |
P
Paper Source
|
-5.0% |
| 5 |
C
Color Me Mine
|
- |
| 6 |
C
Craft Warehouse
|
+13.6% |
| 7 |
J
Jerry's Artarama
|
+13.6% |
| 8 | F Flipside Gaming | - |
| 9 |
U
Utrecht Art Supplies
|
+6.2% |
| 10 |
T
Tandy Leather
|
-35.1% |
Share of tracked category spend, indexed
Store footprint
Store map
807 tracked JOANN Fabric and Craft Stores locations across 49 US states.
Tracked stores by state
- California 78
- Florida 50
- Ohio 47
- Pennsylvania 43
- Texas 42
- Michigan 40
- Illinois 34
- New York 30
- Washington 28
- Indiana 27
- Wisconsin 24
- Oregon 23
- Massachusetts 21
- Minnesota 21
- Georgia 20
- Virginia 20
- Arizona 17
- North Carolina 17
- Maryland 16
- Missouri 15
- Colorado 14
- Tennessee 14
- Utah 14
- Iowa 12
- New Jersey 11
- Connecticut 10
- South Carolina 9
- Idaho 8
- Kansas 8
- Kentucky 8
- Montana 8
- New Hampshire 8
- Louisiana 7
- Alabama 6
- Arkansas 6
- Oklahoma 6
- Alaska 5
- Maine 5
- Mississippi 5
- Nevada 5
- North Dakota 4
- New Mexico 4
- Nebraska 3
- South Dakota 3
- Vermont 3
- West Virginia 3
- Delaware 2
- Wyoming 2
- Rhode Island 1
Customer overlap
Who shops at JOANN Fabric and Craft Stores
Tracked chains JOANN Fabric and Craft Stores customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
75
L
Lin's Market
52
Lin's Market
52
C
Craft Warehouse
42
Craft Warehouse
42
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