Growth
Hele against its category
The biggest tracked US convenience stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hele's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Wawa
|
+8.0% |
| 2 |
C
Circle K
|
-2.2% |
| 3 |
7
7-Eleven
|
+1.2% |
| 4 |
S
Sheetz
|
-2.5% |
| 5 |
K
Kwik Trip
|
-4.5% |
| 6 |
R
Royal Farms
|
+0.5% |
| 7 |
A
ampm
|
+4.2% |
| 8 |
C
Cumberland Farms
|
-0.4% |
| 9 |
U
United Dairy Farmers
|
-6.0% |
| 10 |
Q
QuickChek
|
-1.0% |
| 38 |
H
Hele
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Hele locations across 1 US state.
Tracked stores by state
- Hawaii 18
Customer overlap
Who shops at Hele
Tracked chains Hele customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks
100
Schofield Barracks
100
S
Schofield Barracks Main Exchange
64
P
Pearl Harbor
61
P
Pearl Harbor Commissary
42
Pearl Harbor Commissary
42
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