Growth
St. John against its category
The biggest tracked US luxury & designer fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks St. John's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Louis Vuitton
|
+4.6% |
| 2 |
G
Gucci
|
-6.6% |
| 3 |
C
CHANEL
|
+12.2% |
| 4 |
H
Hermès
|
+12.0% |
| 5 |
T
Tory Burch
|
-13.9% |
| 6 |
B
Burberry
|
-6.1% |
| 7 |
B
BOSS Store
|
-2.9% |
| 8 |
S
Saint Laurent
|
-9.2% |
| 9 |
D
Dior
|
-17.0% |
| 10 |
P
Prada
|
+10.0% |
| 21 |
S
St. John
|
-25.2% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked St. John locations across 11 US states.
Tracked stores by state
- Florida 5
- Maryland 2
- Texas 2
- California 1
- Georgia 1
- Illinois 1
- North Carolina 1
- New York 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at St. John
Tracked chains St. John customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Morton Williams
37
Morton Williams
37
M
MTA
35
MTA
35
V
V Pizza
31
S
Southern Grounds
25
Southern Grounds
25
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