Trends · data through September 2026

Discount Stores in Virginia

Iceflower tracks 1,272 stores from 68 discount store chains in Virginia. Dollar Tree grew fastest over the last year, ahead of Dollar General and Ollie's Bargain Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
68
Tracked stores
1,272
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲1 +5.6%
2 D Dollar General logo Dollar General ▼1 +0.3%
3 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet - -1.1%
4 P pOpshelf logo pOpshelf - -3.8%
5 R Roses Discount Store logo Roses Discount Store - -7.7%
6 F Family Dollar logo Family Dollar - -11.1%
7 R Roses logo Roses - -21.2%
8 B Big Lots logo Big Lots - -45.3%
9 M Maxway logo Maxway - -87.5%
  • Dollar Tree
  • Dollar General
  • Five Below
  • Family Dollar
  • Ollie's Bargain Outlet
  • Roses Discount Store
  • Big Lots
  • Other tracked chains

Store footprint

Store map

1,272 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Dollar Tree (254)
  • Dollar General (529)
  • Five Below (59)
  • Family Dollar (239)
  • Ollie's Bargain Outlet (29)
  • Roses Discount Store (27)
  • Big Lots (45)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 529
  • 2 D Dollar Tree logo Dollar Tree 254
  • 3 F Family Dollar logo Family Dollar 239
  • 4 F Five Below logo Five Below 59
  • 5 B Big Lots logo Big Lots 45
  • 6 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet 29
  • 7 R Roses Discount Store logo Roses Discount Store 27
  • 8 M Maxway logo Maxway 9
  • 9 P pOpshelf logo pOpshelf 9
  • 10 R Roses logo Roses 8
  • 11 B Black Friday Daily Deals 2
  • 12 T Toteboys Bin Store 2
  • 13 B Bintastic 2
  • 14 D DaaBIN Store 2
  • 15 D Dollar Plus 2
  • 16 D Discount Depot 2
  • 17 T Tucker Tribe LLC Bin Store 1
  • 18 D Dollar Power 1
  • 19 V Variedades Cristina LLC. 1
  • 20 R Ralph's Bargain Outlet 1
  • 21 T The Howdy Store 1
  • 22 D Dollar City 1
  • 23 T Thrifty Firemen 1
  • 24 D Dollar Mart 1
  • 25 T The Drayce Place 1
  • 26 U Uptown Bargains 1
  • 27 T This n That Dealz 1
  • 28 D Discount DEALZ 1
  • 29 B Black Friday Daily Deals - Bin Store 1
  • 30 D Dollar Outlet 1
  • 31 B Bargain Barn 1
  • 32 E EZ Dealz 1
  • 33 W Where Ya Bin Richmond 1
  • 34 C Cents-worth 1
  • 35 C Crazy Deals 1
  • 36 F Foremost Sales 1
  • 37 G Goodwill Industries of The Valleys 1
  • 38 K Kimberly's Overflow Store Front 1
  • 39 K Kool Bins 1
  • 40 L Liquidation Sales by AJ’s 1
  • 41 L Lynchburg Treasure Hunt 1
  • 42 W Waynesboro Bargains 1
  • 43 B Black Friday Outlet 1
  • 44 H Hollin Hall Variety Store 1
  • 45 R Roses Express logo Roses Express 1
  • 46 M Matthew's Closeout Superstore 1
  • 47 P Pawn King 1
  • 48 R Remarkable Dollar Goods 1
  • 49 D DMV Appliances Outlet 1
  • 50 F Falling Prices Newport News logo Falling Prices Newport News 1

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