Trends · data through July 2026

Discount Stores in Virginia

Iceflower tracks 1,004 stores from 34 discount stores chains in Virginia. Five Below grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34
Tracked stores
1,004
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below - +12.7%
2 D Dollar Tree logo Dollar Tree - +10.0%
3 D Dollar General logo Dollar General - +7.8%
4 R Roses Discount Store logo Roses Discount Store ▲1 -0.1%
5 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet - -4.1%
6 F Family Dollar logo Family Dollar - -7.1%
7 G Gabe's logo Gabe's ▲1 -22.3%
8 R Roses logo Roses - -52.4%
9 B Big Lots logo Big Lots ▼2 -69.5%
  • Dollar Tree
  • Dollar General
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Gabe's
  • Roses Discount Store
  • Other tracked chains

Store footprint

Store map

1,004 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Dollar Tree (208)
  • Dollar General (429)
  • Family Dollar (170)
  • Five Below (58)
  • Ollie's Bargain Outlet (26)
  • Gabe's (13)
  • Roses Discount Store (23)
  • Other tracked chains

Top tracked chains by store count

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