Trends · data through September 2026

Baby & Kids in Virginia

Iceflower tracks 61 stores from 19 baby & kids in Virginia.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked baby & kids

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Carter's and The Children's Place sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Carter's logo Carter's - +3.5%
2 T The Children's Place logo The Children's Place - -3.9%
  • Carter's
  • The Children's Place
  • Janie and Jack
  • Kidtique
  • Mockingbird
  • OshKosh B'Gosh
  • The Carousel Children's Boutique
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Carter's (21)
  • The Children's Place (21)
  • Janie and Jack (2)
  • Kidtique (2)
  • Mockingbird (1)
  • OshKosh B'Gosh (1)
  • The Carousel Children's Boutique (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 C Carter's logo Carter's 21
  • 2 T The Children's Place logo The Children's Place 21
  • 3 J Janie and Jack logo Janie and Jack 2
  • 4 K Kidtique 2
  • 5 M Mockingbird 1
  • 6 O OshKosh B'Gosh logo OshKosh B'Gosh 1
  • 7 T The Carousel Children's Boutique 1
  • 8 J Jacadi 1
  • 9 W Whimsies 1
  • 10 M Monday's Child 1
  • 11 C Consign757VA 1
  • 12 L Lemon Lane Consignment 1
  • 13 W Where the Kids Things Are 1
  • 14 K Kid's Castoffs 1
  • 15 P Pink & Blue 1
  • 16 T The Purple Pumpkin 1
  • 17 H Hand Me Downs Kidz Consignments 1
  • 18 B Bellies and Babies 1
  • 19 P Posh Baby Events 1

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