Trends · data through September 2026

Family & Value Apparel in Richmond, VA

Iceflower tracks 37 stores from 10 family & value apparel chains in Richmond, VA. Rainbow Shops grew fastest over the last year, ahead of Old Navy and Cato Fashions.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
37
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Old Navy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rainbow Shops logo Rainbow Shops - +11.5%
2 O Old Navy logo Old Navy - +1.8%
3 C Cato Fashions logo Cato Fashions - -0.7%
4 C Citi Trends logo Citi Trends - -36.8%
  • Old Navy
  • Rainbow Shops
  • K&G Fashion Superstore
  • Cato Fashions
  • Gap
  • Citi Trends
  • Rainbow Apparel
  • Other tracked chains

Store footprint

Store map

37 tracked store locations in Richmond, VA. The 7 largest tracked chains are highlighted.

  • Old Navy (7)
  • Rainbow Shops (10)
  • K&G Fashion Superstore (1)
  • Cato Fashions (7)
  • Gap (1)
  • Citi Trends (7)
  • Rainbow Apparel (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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