Trends · data through September 2026

Upscale Casual in Texas

Iceflower tracks 160 stores from 36 upscale casual chains in Texas. Haywire grew fastest over the last year, ahead of Local Table and Yard House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
36
Tracked stores
160
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Haywire and Local Table sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Haywire ▲1 +13.9%
2 L Local Table ▲1 +10.9%
3 Y Yard House logo Yard House - +5.9%
4 T The Cheesecake Factory logo The Cheesecake Factory - +5.3%
5 P P.F. Chang's logo P.F. Chang's - +4.5%
6 N North Italia logo North Italia ▼1 +3.9%
7 J J. Alexander's logo J. Alexander's ▲1 -1.7%
8 S Sixty Vines logo Sixty Vines - -4.6%
9 W Whiskey Cake Kitchen & Bar - -6.2%
10 S Seasons 52 logo Seasons 52 ▲1 -6.7%
11 F Firebirds Wood Fired Grill logo Firebirds Wood Fired Grill - -8.6%
12 M Maggiano's Little Italy logo Maggiano's Little Italy - -9.9%
13 P Pacific Table ▼1 -15.9%
14 K Kona Grill logo Kona Grill - -20.3%
15 H Hudson House ▼1 -21.6%
  • The Cheesecake Factory
  • Yard House
  • P.F. Chang's
  • Whiskey Cake Kitchen & Bar
  • Maggiano's Little Italy
  • Haywire
  • North Italia
  • Other tracked chains

Store footprint

Store map

160 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • The Cheesecake Factory (21)
  • Yard House (10)
  • P.F. Chang's (29)
  • Whiskey Cake Kitchen & Bar (9)
  • Maggiano's Little Italy (9)
  • Haywire (5)
  • North Italia (9)
  • Other tracked chains

Top tracked chains by store count

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