Trends · data through September 2026

Mexican Fast Food & Fast Casual in Texas

Iceflower tracks 1,746 stores from 55 Mexican fast food & fast casual chains in Texas. Taco Palenque grew fastest over the last year, ahead of Cabo Bob's and Qdoba.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
55
Tracked stores
1,746
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Palenque and Cabo Bob's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Palenque logo Taco Palenque - +15.2%
2 C Cabo Bob's logo Cabo Bob's - +13.1%
3 Q Qdoba logo Qdoba - +7.6%
4 D Dillas Quesadillas - +7.1%
5 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +5.4%
6 T Torchy's Tacos logo Torchy's Tacos - +5.2%
7 L La Salsa logo La Salsa - +5.1%
8 E El Taco Tote - +5.0%
9 T Taco Villa logo Taco Villa - +4.4%
10 E El Pollo Loco logo El Pollo Loco - +4.1%
11 R Rosa's Cafe logo Rosa's Cafe - +4.0%
12 B Bullritos logo Bullritos - +3.2%
13 T Taco Casa logo Taco Casa - +2.5%
14 F Fuzzy's Taco Shop logo Fuzzy's Taco Shop - -1.1%
15 T Taco Bueno logo Taco Bueno - -1.5%
  • Taco Bell
  • Chipotle Mexican Grill
  • Rosa's Cafe
  • Taco Palenque
  • Torchy's Tacos
  • Taco Cabana
  • Taco Casa
  • Other tracked chains

Store footprint

Store map

1,746 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • Taco Bell (536)
  • Chipotle Mexican Grill (343)
  • Rosa's Cafe (36)
  • Taco Palenque (26)
  • Torchy's Tacos (87)
  • Taco Cabana (108)
  • Taco Casa (89)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →