Growth
Thai Cottage against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Cottage's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 162 |
T
Thai Cottage
|
-6.6% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Thai Cottage locations across 6 US states.
Tracked stores by state
- Texas 7
- California 1
- Maryland 1
- Oregon 1
- Pennsylvania 1
- Washington 1
Customer overlap
Who shops at Thai Cottage
Tracked chains Thai Cottage customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
East End Food Co-op
100
M
Murphy's Tap Room
62
Murphy's Tap Room
62
H
Hemlock House
55
F
Frick Park Tavern
51
D
D's Six Pax & Dogz
51
B
Biddle's Escape
50
6
61B Cafe
45
S
St. John's Deli And Grocery
38
S
Stay Gold Books
33
R
Rockaway Pizzeria
32
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