Trends · data through September 2026

Latin American & Caribbean in Texas

Iceflower tracks 681 stores from 549 Latin American & Caribbean chains in Texas. Rincon Latino grew fastest over the last year, ahead of El Pollo Rico and Casa do Brasil.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
549
Tracked stores
681
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Latin American & Caribbean chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rincon Latino and El Pollo Rico sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rincon Latino - +12.6%
2 E El Pollo Rico ▲1 +10.2%
3 C Casa do Brasil - +8.0%
4 E El Buen Gusto - +6.8%
5 L La Perla logo La Perla - +4.3%
6 G Gloria's Latin Cuisine logo Gloria's Latin Cuisine - +1.6%
7 S Super Pollo ▲1 +0.5%
8 L La Carreta logo La Carreta - -0.8%
9 E El Carbonero - -2.3%
10 P Pastelitos Hugo - -3.3%
11 G Gran Colombia - -10.2%
12 E El Malecon - -16.5%
13 T Taqueria Torres Mexican Restaurant - -21.7%
14 P Pollo Campero logo Pollo Campero ▼1 -24.4%
15 R Rositas Restaurant ▼1 -49.3%
  • Gloria's Latin Cuisine
  • Casa do Brasil
  • El Pollo Rico
  • Pollo Campero
  • Las Palmas Restaurant Taste Latino TX
  • Vila Brazil
  • Caribbean Jerk Palace
  • Other tracked chains

Store footprint

Store map

681 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • Gloria's Latin Cuisine (21)
  • Casa do Brasil (4)
  • El Pollo Rico (19)
  • Pollo Campero (28)
  • Las Palmas Restaurant Taste Latino TX (1)
  • Vila Brazil (2)
  • Caribbean Jerk Palace (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Pollo Campero logo Pollo Campero 28
  • 2 G Gloria's Latin Cuisine logo Gloria's Latin Cuisine 21
  • 3 E El Pollo Rico 19
  • 4 S Super Pollo 5
  • 5 L La Carreta logo La Carreta 5
  • 6 C Casa do Brasil 4
  • 7 R Rositas Restaurant 4
  • 8 S Sabor Latino 4
  • 9 T Taqueria Torres Mexican Restaurant 4
  • 10 G Gran Colombia 3
  • 11 R Rincon Latino 3
  • 12 L La Perla logo La Perla 3
  • 13 E El Carbonero 3
  • 14 E El Buen Gusto 3
  • 15 E El Malecon 3
  • 16 P Pastelitos Hugo 3
  • 17 S Sylvia's 2
  • 18 C Cuzco Cuisine Peruvian Restaurant 2
  • 19 B Buenos Aires Cafe 2
  • 20 S Sabor Colombia 2
  • 21 V Vila Brazil 2
  • 22 C Casa Vieja 2
  • 23 M Magili Bakery 2
  • 24 L La Pupusa Loca 2
  • 25 L Los Hermanos 2
  • 26 T Tony's Jamaican Food 2
  • 27 S Sabor Venezolano 2
  • 28 J Juan More Taco 2
  • 29 T The Island Spot 2
  • 30 T Taqueria y Restaurant El Sol De Mexico 2
  • 31 C Chick Houz 2
  • 32 P Pupuseria 2
  • 33 D Del Campo Empanadas 2
  • 34 A Arepitas 2
  • 35 L Las Hamacas Restaurante 2
  • 36 B Bamboo Corna 1
  • 37 H Habanos Cuban Café 1
  • 38 P Pupusas Dona Lola 1
  • 39 P Punta Cana Caribbean Restaurant 1
  • 40 C Caribbean Cuba 1
  • 41 H Habana Restaurant 1
  • 42 T Tru Jamaica Restaurant 1
  • 43 B Buena Vista 1
  • 44 M Marine's Empanadas 1
  • 45 A Arepa TX 1
  • 46 R Rincon Criollo Cuban Cuisine 1
  • 47 C Carbonero Rotisserie 1
  • 48 C Costa Sur Wok & Ceviche Bar 1
  • 49 T Tropical Island Restaurant 1
  • 50 V Variedades Lazo 1

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