Growth
Sweet Rice against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweet Rice's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 160 | S Sweet Rice | +0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Sweet Rice locations across 9 US states.
Tracked stores by state
- Texas 4
- California 2
- Massachusetts 2
- Washington 2
- Connecticut 1
- Illinois 1
- North Carolina 1
- New York 1
- Virginia 1
Customer overlap
Who shops at Sweet Rice
Tracked chains Sweet Rice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Tipsy Jellyfish
100
S
Salem Liquor
94
N
NAS Whidbey Island Commissary
86
NAS Whidbey Island Commissary
86
2
2 Brothers Pizza & Pub
66
S
Samcor Fuel & Tobacco
55
W
Wicked Teuton Brewing Company
46
T
The Mill at The Kasteel
44
S
Salem Prime Cuts
41
E
Esteban's Mexican Restaurant
41
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