Growth
Rooted against its category
The biggest tracked US flower shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rooted's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
|
+2.9% |
| 2 |
I
|
- |
| 3 | H HEB Blooms | +0.9% |
| 4 |
F
|
-4.4% |
| 5 | W Warners Bros Studio Store | - |
| 6 | T The Flower Bin | -0.2% |
| 7 | P Pooh Corner | +3.1% |
| 8 |
D
|
+1.9% |
| 9 | P Potomac Floral Wholesale | +3.5% |
| 10 | K Kraynak's Flower Boutique & Greenhouses | +15.0% |
| 146 | R Rooted | -29.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Rooted locations across 10 US states.
Customer overlap
Who shops at Rooted
Tracked chains Rooted customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends