Trends · data through September 2026

Health & Beauty trends in Richmond, VA

Iceflower tracks 1,823 stores from 1,420 health & beauty chains in Richmond, VA. Massage Envy grew fastest over the last year, ahead of Orangetheory Fitness and Aspen Dental.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,420
Tracked stores
1,823
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massage Envy and Orangetheory Fitness sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Massage Envy logo Massage Envy ▲2 +17.1%
2 O Orangetheory Fitness logo Orangetheory Fitness ▲3 +17.0%
3 A Aspen Dental logo Aspen Dental ▲3 +15.9%
4 C Commonwealth Dentistry ▲3 +6.5%
5 U Ulta Beauty logo Ulta Beauty - +6.2%
6 V Virginia Eye Institute - +3.0%
7 R Richmond Eye Associates - +2.3%
8 B Buff City Soap logo Buff City Soap ▲2 +1.8%
9 C CVS Pharmacy logo CVS Pharmacy - -0.9%
10 T The Vitamin Shoppe logo The Vitamin Shoppe - -0.9%
11 G Great Clips logo Great Clips - -2.0%
12 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses ▲1 -2.4%
13 C Cutz for Guys ▲2 -2.4%
14 S Sally Beauty logo Sally Beauty - -2.8%
15 H Hair Cuttery logo Hair Cuttery - -2.9%

Store footprint

Store map

1,823 tracked store locations in Richmond, VA, colored by category.

Top tracked chains by store count

More trends

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