Trends · data through July 2026

Health & Beauty trends in Richmond, VA

Iceflower tracks 519 stores from 318 health & beauty chains in Richmond, VA. The Vitamin Shoppe grew fastest over the last year, ahead of Buff City Soap and Gold's Gym.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
318
Tracked stores
519
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Vitamin Shoppe and Buff City Soap sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Vitamin Shoppe logo The Vitamin Shoppe ▲1 +18.7%
2 B Buff City Soap logo Buff City Soap - +13.0%
3 G Gold's Gym logo Gold's Gym ▲2 +6.7%
4 P Palm Beach Tan logo Palm Beach Tan - +2.7%
5 C CVS Pharmacy logo CVS Pharmacy - -0.5%
6 U Ulta Beauty logo Ulta Beauty - -1.0%
7 B Beauty Zone - -2.4%
8 V Virginia Eye Institute - -3.8%
9 W Walgreens logo Walgreens - -4.4%
10 H Hair Cuttery logo Hair Cuttery ▲1 -5.3%
11 C Cutz for Guys - -5.6%
12 G Great Clips logo Great Clips ▲1 -7.5%
13 G GNC logo GNC - -7.9%
14 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses - -8.9%
15 B Bath & Body Works logo Bath & Body Works - -10.3%

Store footprint

Store map

519 tracked store locations in Richmond, VA, colored by category.

Top tracked chains by store count

More trends

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