Trends · data through September 2026

Health & Beauty trends in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 3,113 stores from 2,560 health & beauty chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. SalonCentric grew fastest over the last year, ahead of CVS Pharmacy and Pearle Vision.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,560
Tracked stores
3,113
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SalonCentric and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S SalonCentric logo SalonCentric ▲6 +12.8%
2 C CVS Pharmacy logo CVS Pharmacy - +12.6%
3 P Pearle Vision logo Pearle Vision - +11.6%
4 M MyEyeDr. logo MyEyeDr. - +10.8%
5 S Supercuts logo Supercuts ▲3 +10.2%
6 L LensCrafters logo LensCrafters ▲2 +10.0%
7 P Pariser Dermatology Specialists logo Pariser Dermatology Specialists - +8.9%
8 U Ulta Beauty logo Ulta Beauty - +8.6%
9 E European Wax Center logo European Wax Center ▲1 +8.3%
10 C Chesapeake Bay ENT ▲3 +7.1%
11 H Hair Cuttery logo Hair Cuttery - +6.3%
12 O Orangetheory Fitness logo Orangetheory Fitness ▲3 +5.9%
13 Y YMCA logo YMCA ▲5 +5.5%
14 S Sport Clips Haircuts logo Sport Clips Haircuts - +4.4%
15 R Romantic Kingdom ▲1 +4.3%

Store footprint

Store map

3,113 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC, colored by category.

Top tracked chains by store count

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