Growth
Choice against its category
The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Choice's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
18 tracked Choice locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 7
- East of England 6
- South East 5
Customer overlap
Who shops at Choice
Tracked chains Choice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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