Growth
Calvin Klein against its category
The biggest tracked UK family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Calvin Klein's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
|
-0.7% |
| 2 |
M
|
-1.2% |
| 3 |
U
|
+17.4% |
| 4 |
P
|
+7.9% |
| 5 |
S
|
-11.2% |
| 6 |
T
|
+14.8% |
| 7 |
P
|
-18.6% |
| 8 |
G
|
+6.2% |
| 9 |
G
|
-7.6% |
| 10 |
R
|
-46.6% |
| 14 |
C
|
-57.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Calvin Klein locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 3
- North West 2
- South East 2
- East Midlands 1
- Scotland 1
- South West 1
- Wales 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Calvin Klein
Tracked chains Calvin Klein customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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