Trends · data through September 2026

Retail & consumer trends in Lakeland-Winter Haven, FL

Iceflower tracks 4,263 stores from 2,904 retail and consumer chains in Lakeland-Winter Haven, FL. Subway grew fastest over the last year, ahead of Five Below and First Watch.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,904
Tracked stores
4,263
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Subway logo Subway ▲7 +19.1%
2 F Five Below logo Five Below ▲8 +19.1%
3 F First Watch logo First Watch ▲8 +18.8%
4 R Ross Dress for Less logo Ross Dress for Less ▲2 +17.5%
5 M MyEyeDr. logo MyEyeDr. ▲7 +16.7%
6 R RaceTrac logo RaceTrac ▲1 +16.4%
7 A ALDI logo ALDI ▲1 +15.0%
8 C Chevron logo Chevron ▲5 +13.5%
9 F Five Guys logo Five Guys ▲5 +13.3%
10 L Love's Travel Stop logo Love's Travel Stop ▲2 +13.2%
11 C Chick-fil-A logo Chick-fil-A ▲1 +12.4%
12 T Tractor Supply Co. logo Tractor Supply Co. ▲2 +10.8%
13 H Hobby Lobby logo Hobby Lobby ▲4 +10.2%
14 E Exxon logo Exxon ▲5 +10.1%
15 C Culver's logo Culver's ▲2 +9.8%

Store footprint

Store map

4,263 tracked store locations in Lakeland-Winter Haven, FL, colored by category group.

Top tracked chains by store count

More trends

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