Trends · data through July 2026

Retail trends in Lakeland-Winter Haven, FL

Iceflower tracks 330 stores from 142 retail chains in Lakeland-Winter Haven, FL. Dollar General grew fastest over the last year, ahead of Walmart and Bealls.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
142
Tracked stores
330
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +9.8%
2 W Walmart logo Walmart - +5.7%
3 B Bealls logo Bealls ▲2 +4.1%
4 M Michaels logo Michaels ▲2 +2.5%
5 F Family Dollar logo Family Dollar ▲1 +1.9%
6 R Rainbow Shops logo Rainbow Shops ▲1 +1.3%
7 D Dollar Tree logo Dollar Tree ▲1 -0.9%
8 V Victoria's Secret logo Victoria's Secret ▲2 -2.8%
9 B Burlington logo Burlington - -3.2%
10 H Hobby Lobby logo Hobby Lobby - -3.4%
11 F Five Below logo Five Below - -5.0%
12 T The Home Depot logo The Home Depot ▲1 -5.3%
13 T Tractor Supply Co. logo Tractor Supply Co. ▲1 -5.7%
14 P Pet Supermarket logo Pet Supermarket - -8.1%
15 S Staples logo Staples ▲2 -10.0%

Store footprint

Store map

330 tracked store locations in Lakeland-Winter Haven, FL, colored by category.

Top tracked chains by store count

More trends

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