Growth
Nike against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nike's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.6% |
| 2 |
A
Academy Sports + Outdoors
|
+2.9% |
| 3 |
N
Nike
|
-3.8% |
| 4 |
B
Bass Pro Shops
|
+14.0% |
| 5 |
S
Scheels
|
+1.6% |
| 6 |
S
Sportsman's Warehouse
|
-0.5% |
| 7 |
D
Dunham's Sports
|
-5.1% |
| 8 |
C
Cabela's
|
-15.1% |
| 9 |
R
Rally House
|
+19.2% |
| 10 |
P
PGA TOUR Superstore
|
+8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
228 tracked Nike locations across 40 US states and DC.
Tracked stores by state
- California 33
- Florida 19
- Texas 19
- Tennessee 12
- Georgia 9
- New York 9
- Maryland 8
- New Jersey 8
- Oregon 8
- Colorado 7
- Pennsylvania 7
- Arizona 6
- Illinois 6
- Michigan 6
- North Carolina 6
- Ohio 6
- Massachusetts 5
- Virginia 5
- Washington 5
- Wisconsin 5
- South Carolina 4
- Utah 4
- Indiana 3
- Minnesota 3
- Mississippi 3
- Alabama 2
- Connecticut 2
- Iowa 2
- Kentucky 2
- Missouri 2
- Nevada 2
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Idaho 1
- Kansas 1
- Louisiana 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- Oklahoma 1
Customer overlap
Who shops at Nike
Tracked chains Nike customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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