Growth
Nike against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nike's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
261 tracked Nike locations across 41 US states and DC.
Tracked stores by state
- California 38
- Texas 21
- Florida 19
- New York 14
- Tennessee 13
- New Jersey 11
- Pennsylvania 10
- Colorado 9
- Georgia 9
- Oregon 9
- Massachusetts 8
- Maryland 8
- Arizona 6
- Illinois 6
- Michigan 6
- North Carolina 6
- Ohio 6
- Washington 6
- Virginia 5
- Wisconsin 5
- Nevada 4
- South Carolina 4
- Utah 4
- Connecticut 3
- Iowa 3
- Indiana 3
- Minnesota 3
- Missouri 3
- Mississippi 3
- Alabama 2
- Kentucky 2
- Louisiana 2
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Idaho 1
- Kansas 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Nike
Tracked chains Nike customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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