Growth
AAFES against its category
The biggest tracked US military commissaries & exchanges by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks AAFES's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Navy Exchange
|
-1.1% |
| 2 |
A
AAFES
|
+5.6% |
| 3 |
M
Marine Corps Exchange
|
-2.3% |
| 4 |
E
Exchange
|
+6.1% |
| 5 |
C
Coast Guard Exchange
|
+5.1% |
| 6 |
Q
Quantico MCB Commissary
|
-0.1% |
| 7 | L Little Creek Commissary | -5.5% |
| 8 |
C
Commissary
|
+8.8% |
| 9 |
A
Army & Air Force Exchange Service
|
+0.8% |
| 10 |
M
MCAS Miramar Commissary
|
-6.2% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked AAFES locations across 26 US states.
Tracked stores by state
- California 7
- Kentucky 4
- Texas 4
- Florida 3
- Alaska 2
- Colorado 2
- Massachusetts 2
- Utah 2
- Virginia 2
- Arkansas 1
- Arizona 1
- Georgia 1
- Hawaii 1
- Illinois 1
- Kansas 1
- Louisiana 1
- Michigan 1
- North Carolina 1
- North Dakota 1
- New York 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at AAFES
Tracked chains AAFES customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hickam AFB Commissary
100
Hickam AFB Commissary
100
F
Fort Campbell Commissary
95
F
Fort Carson Commissary
76
Fort Carson Commissary
76
M
McChord AFB
71
L
Langley AFB Commissary
66
Langley AFB Commissary
66
P
Peterson Commissary
58
P
Patrick AFB Commissary
51
Patrick AFB Commissary
51
P
Pearl Harbor
51
D
DeCA Fort Wainwright Commissary
49
J
JBER Commissary
45
JBER Commissary
45
More trends