Growth
Pretzelmaker against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pretzelmaker's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 14 |
P
Pretzelmaker
|
-15.2% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked Pretzelmaker locations across 22 US states.
Tracked stores by state
- Utah 7
- Connecticut 4
- Texas 4
- California 3
- Florida 3
- Hawaii 3
- Idaho 3
- South Carolina 3
- Arizona 2
- Colorado 2
- Georgia 2
- Iowa 2
- Michigan 2
- New York 2
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Missouri 1
- Ohio 1
- Washington 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Pretzelmaker
Tracked chains Pretzelmaker customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lin's Market
44
Lin's Market
44
F
Falls Crossing
42
J
Java Espress
33
Java Espress
33
A
Al's Sporting Goods
31
Al's Sporting Goods
31
More trends