Growth
Pretzelmaker against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pretzelmaker's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 22 |
P
Pretzelmaker
|
-17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked Pretzelmaker locations across 28 US states.
Tracked stores by state
- Texas 11
- Connecticut 7
- Utah 7
- Iowa 5
- Minnesota 5
- Idaho 4
- California 3
- Florida 3
- Hawaii 3
- Massachusetts 3
- Nebraska 3
- New York 3
- South Carolina 3
- Arizona 2
- Colorado 2
- Georgia 2
- Kansas 2
- Michigan 2
- North Dakota 2
- Wisconsin 2
- Arkansas 1
- Kentucky 1
- Missouri 1
- North Carolina 1
- Ohio 1
- South Dakota 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Pretzelmaker
Tracked chains Pretzelmaker customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lin's Market
47
Lin's Market
47
A
Al's Sporting Goods
33
Al's Sporting Goods
33
R
Rancho Markets
32
Rancho Markets
32
K
Kent's Market
32
More trends