Growth
HOTWORX against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HOTWORX's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Orangetheory Fitness
|
-18.4% |
| 2 |
C
Club Pilates
|
- |
| 3 |
C
CorePower Yoga
|
-5.4% |
| 4 |
B
Burn Boot Camp
|
- |
| 5 |
H
HOTWORX
|
- |
| 6 |
B
Body Alive
|
- |
| 7 |
S
StretchLab
|
+3.9% |
| 8 |
Y
YogaSix
|
+13.5% |
| 9 |
F
F45 Training
|
-14.4% |
| 10 |
B
BODYBAR Pilates
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
264 tracked HOTWORX locations across 39 US states.
Tracked stores by state
- Texas 39
- Florida 28
- Tennessee 16
- Georgia 14
- Colorado 12
- North Carolina 12
- Ohio 12
- Illinois 11
- Indiana 10
- Washington 10
- Utah 8
- Alabama 7
- Mississippi 7
- South Carolina 7
- Virginia 7
- Arizona 6
- California 5
- Kentucky 5
- Michigan 5
- Arkansas 4
- Louisiana 4
- New York 4
- Oklahoma 4
- Iowa 3
- Idaho 3
- Maryland 3
- West Virginia 3
- New Mexico 2
- Nevada 2
- Pennsylvania 2
- Connecticut 1
- Kansas 1
- Massachusetts 1
- Maine 1
- Missouri 1
- Nebraska 1
- New Hampshire 1
- Oregon 1
- Wisconsin 1
Customer overlap
Who shops at HOTWORX
Tracked chains HOTWORX customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Market Bistro
72
J
Junior's
62
More trends